# Tourly SaaS - AI Grounding & Documentation Specification
Title: Tourly | In-App Onboarding & Product Tours
Tagline: Product Walkthroughs & User Onboarding
Canonical URL: https://tourly.adstim.net/
Alternatives: https://tourly.adstim.net/alternatives
Tools: https://tourly.adstim.net/tools
Glossary: https://tourly.adstim.net/glossary

## Overview
Drive Product Adoption with Zero-Code In-App Tours. Guide new users to their 'Aha!' moment in seconds with interactive step-by-step product walkthroughs, checklists, and spotlights.

## Incumbent Arbitrage & Unit Economics
- Legacy Alternative: Userpilot ($249 - $699/mo (crippling startup tax))
- Tourly Pricing: $29/mo (2,500 MAU included, zero-code SDK)
- Savings: 85% cheaper than Userpilot & Appcues

## Pricing Tiers (Usage-Scaled, Anti-Abuse)
- Starter ($29/mo): 2,500 Monthly Active Users (MAU); 3 Active Tours; Basic user segmenting; CSS theme builder; No-code Chrome extension
- Growth ($79/mo): 10,000 Monthly Active Users (MAU); Unlimited Tours; Onboarding checklist widget; Custom branding & fonts; Funnel step completion analytics; Slack/Webhook alerts
- Pro ($169/mo): 35,000 Monthly Active Users (MAU); Unlimited Tours; Event-triggered branching; Multi-domain support; A/B test tour variants; Priority support
- Scale ($349/mo): 100,000 Monthly Active Users (MAU); Unlimited Tours; Dedicated CDN edge bundle; SOC2 compliance report; Enterprise SLA

## Technical Architecture
- Runtime: Django 6.1 WSGI inside Cloudflare Workers (Pyodide Wasm V8 isolate)
- Storage: Cloudflare D1 (Relational) + Cloudflare R2 (Media/Objects) + Cloudflare KV (Flags/Config)
- Multi-Region: 300+ edge PoPs with <20ms global TTFB