Knowledge Base & Terminology
SaaS & Tourly Knowledge Glossary
Comprehensive, evidence-backed reference guides to essential In-App Onboarding & Product Tours metrics, architectures, and formulas.
Product Activation
Reference
Time to Value (TTV)
The elapsed time from when a user first creates an account until they experience their first core 'Aha!' moment of value.
Formula: TTV = Timestamp of First Value Action - Timestamp of Account Registration
World-class SaaS products achieve TTV in under 180 seconds during initial onboarding.
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